“An intense start to the season”: Fabio Guadagnini CCO
Great market opportunities and excellent results: the new EMG season in Italy.

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3zero2tv, Global Production, Netco Sports – Origins e 3zero2 Studios, or thee four entities that report to Euro Media Group, continue the process of internal harmonization in line with a network of activities in this industry.
A gradual path to affirm the presence of EMG Italia as a reference group in the world of hosting broadcasting, with services and activities that cover the entire content chain.

The new lineup provides for a central and dynamic booking structure that corresponds to an even more functional, complete and transversal production organization on all media activities, involving television production.

New investments in human personnel, consolidation and enhancement of the productive roles of those who have distinguished themselves so far, new production areas and cutting-edge technologies, are the ingredients of a successful recipe that has been adopted to create an approach that is even more oriented towards the market, exactly in the wake of what started to set in January 2021.

The completion of the new structure is expected by the end of the year and the Italian management team with Claudio Cavallotti CEO, Stefano Nicoletti CFO, Davide Furlan CBO, Fabio Guadagnini CCO, and Francesco Donato CTO, are very satisfied.

Fabio Guadagnini CCO underlines:

“It was a really intense period because, in addition to our harmonization process and the activities with the group at European level, already very demanding by themselves, most of the production activities and the related contracts had reached their natural expiration: we enthusiastically faced a renewal cycle that went in parallel with the world of football, Serie A and Serie B in particular.

We have found ourselves operating on many fronts, with Serie A, Serie B, Lega Pro, Champions League, with Amazon, Dazn, a parterre of partnerships of which we are proud.

We are active in various sports: cycling, skiing, basketball, volleyball, mountain biking, superbike.

A significant effort, made thanks to strong internal professionalism, with dynamism, competence and passion.

It was really very intense, we are satisfied and we know that we are only at the start of a journey with our customers who will always have the maximum commitment with us.

So, in summary, great market opportunities, excellent results, with a group of great quality, both at the company level as a whole, and in the top management, by the CEO Claudio Cavallotti, the CTO Francesco Donato, the CBO Davide Furlan and the COO Stefano Nicoletti. A nice mix of experience, modernity and a sense of innovation.”


In addition to all the live graphics for Serie A, dedicated spaces – studios and galleries  – have been created for three very important players at Italian and international level: Lega SerieA, Dazn and Amazon, enhanced with the latest technologies, which have been integrated into the original spaces of 3Zero2TV in Cologno Monzese.

Fabio Guadagnini continues:

In football we have just finalized a new studio for Dazn, flanked by two very modern control rooms with HD and 4K HDR technology.

And, again on the subject of partnerships with broadcasters, we must mention the one with Amazon, with Eurosport, in addition to the consolidated relationships with SKY.

All this is obviously a source of great satisfaction, for the trust that such important players in sport entertainment are giving us.

For Amazon we will produce the Champions League matches at the stadium and we have created dedicated spaces within Studio 2 in Cologno, from which all the content related to the Champions League will be produced.

We shot the European Super Cup, as a test, and the first full production was the Europa League Champions League group draw.

Dazn has become the most important player in Serie A and behind this success there is a considerable productive effort to which we have contributed.

Sky continues to maintain its centrality in sport at 360 ° and we are also happy for the projects underway with Mediaset on the entertainment front“.


New studies finalized

In the Cologno Monzese spaces, inside the historic 3Zero2TV headquarters, a new studio has been created, dedicated to Dazn, very large and articulated, with different shooting sets and various options to make it dynamic and be able to interact as needed, as well as two contiguous, super technological galleries, which are able to operate simultaneously.

All studios, including the Eurosport production spaces, are scalable to operate in 4K UHD HDR, as well as HD.

Still on Serie A, on the “leagues” side, EMG Italia is dealing with the 4K production of 6 clubs: Milan, Inter, Atalanta, Empoli, Genoa and Sampdoria.

All this, using some EMG proprietary means of production, including the largest OB truck derived from the powerful fleet of Global Production and one in particular coming from France, “Nova 103”, created specifically for European football teams, which will be strategic and dedicated to the San Siro stadium.

Also for Serie A, EMG Italia saw the renewal of the agreement for all graphics production, as well as the three-year contracts for Inter TV and Milan TV, which amount to a very important presence in Milan.

Serie B

“On Serie B”, Fabio Guadagni continues, “agreements have been signed that guarantee all graphics production for another three years, as well as for Serie A, and we take care of all television production in partnership with SKY, which has acquired the rights.

So, in addition to carrying out all the booking and planning activities, we provide three areas of activity, reporting, administration and production.

It should be noted that in the B Series the quality standard has been high and has risen to a minimum of 8 cameras following Standard A, therefore with greater commitment and as much satisfaction”.

Lega Pro

Lega Pro has also renewed the contract with EMG Italia for another two years of production on about 1260 games (!) aimed at broadcasting on Eleven Sports.

The novelty is that they will no longer be made in a single camera configuration but in bi-tri-camera or penta-camera for Rai Sport, and on at least 4 games per weekend in tri-camera for SKY.

All the production and the organizational part are the prerogative of EMG Italia which, in total partnership with the President Lega Pro Francesco Ghirelli and the new Vice President Marcel Vulpis, is trying – here too – to further raise the quality output and bring a greater number of cameras in order to maintain a high capillarity in the championship.

All “the rest”

In addition to football, EMG’s commitment in Italy continues with the Superbike and with a consolidated partner such as Dorna and cycling is added with the Mountain Bike World Championships in Val di Sole and the European Road Cycling Championships in Trento.


Fabio Guadagnini underlines:

“This is an excellent order obtained by working at a European group level, with EMG which allowed us to win the production of the European Cycling Championships held in Trento.

We are exhausted but satisfied, in a period in which we are already in action with the European Volleyball Championships, the ski season will soon begin where – as always – we are very strong and consolidated with the production of the World Cup races and for the other disciplines”.

Media Contact Roberto Landini PressPool.it

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